Increase Sales Success: Review of Go-Givers Sell More by Burg & Mann

Will Go-Givers Sell More by Bob Burg and John David Mann be worth adding to your Personal Success Library? 

Yes, I believe it will, so please read on to learn why and decide for yourself. To learn more about what a Go-Giver is, read their first book and also our earlier entry Success Through Giving: The Go-Giver from July 19, 2009.

Maybe you've heard a similar idea behind Go-Givers Sell More before:  "Giver's Gain" or "Pay it Forward" or another similar phrase about how the more you give the more you will get. Maybe you've had great success applying the principles or maybe you haven't yet. So what's special about this book? 

Taking many principles of traditional sales and turning them on their head, Burg and Mann deliver an enlightened approach to achieving greater success with sales (and aren't we all salespeople in one way or another!). The book is an easy read, illustrating the points with stories.

Simply, Bob Burg and John David Mann walk you through situation after situation that illustrate just how giving more and more will result in better sales for you in the long run. They illustrate how genuinely caring about others and helping them meet their needs will lead you to greater success.  

Burg and Mann round out the book reminding us that one of the greatest gifts we can give someone else is to simply listen to them.  Listen and empathize. Hold off on the temptation to "listen in order to" responded.  Instead, listen for the sole purpose of getting to know the other person in a genuine and authentic way.  You may be surprised at the results.

Burg and Mann close out the book with this way:

"Create value; touch people's lives; build networks; be real; stay open.

Plant; trust; harvest"

To gain a deeper understanding of what this means, read Go-Givers Sell More by Bob Burg and John David Mann

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