Do you have a social media strategy as part of your career development strategy?  If you don't, now is the time start. Take a look at these results from the 2013 Social Recruiting survey by Jobvite:

  • 94% of recruiters use or plan to use social media
  • 94% of recruiters use LinkedIn, 65% Facebook, 55% Twitter
  • 78% of recruiters have hired through social media
  • 73% plan to increase their investment in social media
  • 93% of recruiters are likely to look at your social profile

Since recruiters are using social media so heavily, it's an important for your career development to make social media a critical part of your career development strategy. You need to be aware of what they are looking for and why so that your social media presence projects your personal brand appropriately, enabling you to be both found and vetted.

Social media profiles help recruiters help with two critical parts of the recruiting process

  • Finding qualified candidates
  • Assessing cultural fit

Technical qualifications are simply not enough to find a job in a professional field. Cultural fit is also critical. Social media can help answer both questions about a candidate before even speaking to him or her. 

LinkedIn in particular is used by recruiters to assess your professional experience, expertise, job history and specific skills. LinkedIn is directly set up to convey this information. Your LinkedIn profile skills and endorsements also play a role in establishing your credentials. Your participation in groups will also help you stand out. 

Facebook, Twitter, Google + and other platforms are often used as vetting tools. Are you a cultural fit? Do you make industry related posts? What activities are you engaged in? 

Across all of these platforms, projecting your consistent and appropriate personal brand is absolutely critical. Knowing your personal brand and projecting it become more critical than ever. It can be the difference between getting a job, losing a job and being unemployed.

From Jobvite's 2013 Social Recruiting survey reveals that 42% of recruiters have reconsidered a candidate both positively and negatively based on the content they saw on social media profiles. Here is how recruiters view your posts on these topics:

  • 65% positive reactions to posts on volunteering and donations
  • 83% negative reactions to references to illegal drugs
  • 71% negative reactions to posts/tweets that are sexual
  • 65% negative reactions to profanity
  • 61% negative reactions to spelling and grammar mistakes.
  • 65% neutral 18% negative reactions on political posts
  • 55% neutral 28% negative reactions on religious posts

Being aware of how your social media posts are being viewed is critical to developing your career development strategy. Knowing what to post and not post is important, especially since it can be viewed any time.

What would your Social Media Career Development Strategy include?  

Some elements of your strategy would include:

  • What social media channels you'll be active on
  • What content you'll create on what topics
  • Schedule for posting
  • Tone
  • Design

It is very helpful to write down you strategy so you can look at it, follow it and develop the habits you need to execute on it.  

Where are you going to start? 

If you would like to obtain your own copy of the Jobvite Social Recruiting Survey you can find it here: http://recruiting.jobvite.com/resources/recruiting-and-hr-ebooks/